Perception
See beyond the obvious market trends to identify subtle signals that others miss. Koan's proprietary data engine scans the digital horizon, surfacing what's hidden from the mainstream.
A comprehensive guide to finding untapped market opportunities through pattern recognition and signal analysis
See beyond the obvious market trends to identify subtle signals that others miss. Koan's proprietary data engine scans the digital horizon, surfacing what's hidden from the mainstream.
Process complex patterns and extract meaningful insights from seemingly unrelated data points. Our algorithms and human experts work together to reveal actionable, niche opportunities.
Transform insights into concrete business opportunities with actionable strategies. Koan empowers you to act first, build with confidence, and create your own data moat.
How Koan stacks up against other signal‑finding tools, mapped on execution versus vision
Koan Market Gap Finder operates on a set of core principles that guide our approach to discovering untapped opportunities
Most research gives you a top-down view. We go straight to where the unmet demand actually lives—real users, real platforms, real pain.
Forget the noise. We cut through the buzzwords and surface-level trends to spot clear, validated startup opportunities others miss.
When you connect reviews, pain points, and market behavior, real business ideas emerge. We find what others overlook—and show why it matters.
We don't just say "there's a need." We show you what to build, why it's needed, and how to go after it—with data to back it up.
A detailed walkthrough of how the Koan Market Gap Finder helps you discover and capitalize on untapped market opportunities
We continuously gather weak signals from diverse sources across the digital landscape, creating a comprehensive dataset of emerging trends and patterns.
Our systems continuously monitor social media, forums, academic publications, patent filings, startup funding, and countless other sources to identify early indicators of market shifts.
We extract not just the obvious metrics but also subtle indicators like sentiment shifts, linguistic patterns, and contextual relationships that often contain the most valuable signals.
Our collection process combines sophisticated algorithms with human expertise to ensure we capture both quantifiable data and qualitative insights that algorithms alone might miss.
Unlike traditional market research that focuses on established trends, our signal collection methodology is specifically designed to identify weak signals—early indicators that haven't yet registered on conventional radar but contain the seeds of future market shifts.
Our advanced algorithms analyze the collected signals to identify meaningful patterns, correlations, and emerging trends that indicate potential market gaps.
We map relationships between seemingly disparate signals to reveal hidden connections and emergent patterns that traditional linear analysis would miss.
Our algorithms identify not just current patterns but also track how signals evolve over time, allowing us to detect early-stage trends before they become obvious.
We place signals within their broader context—market conditions, cultural shifts, technological developments—to understand not just what is happening but why it matters.
We translate identified patterns into concrete market opportunities, providing actionable insights that you can leverage to gain a competitive advantage.
We identify specific market gaps where unmet needs intersect with emerging capabilities, creating opportunities for innovative products and services.
We provide quantitative assessments of identified opportunities, including potential market size, growth trajectory, and competitive landscape.
We project how identified opportunities might evolve over time, helping you not just capture current gaps but position for future market developments.
What customer needs are currently underserved or completely unaddressed in the market?
What technological, social, or economic shifts make addressing this gap possible now?
What is the current competitive situation and where are the openings for new entrants?
What approaches would be most effective for capturing this opportunity?
Common questions about our approach to market gap identification
A Startup Market Gap Finder systematically uncovers unmet demand across forums, social platforms, and data feeds—helping founders find startup ideas with real traction. Koan's AI‑driven engine monitors billions of signals to pinpoint lucrative startup gaps long before they appear in mainstream research, giving your venture a clear first‑mover advantage.
Our platform blends natural‑language processing, knowledge graphs, and proprietary classifiers to detect weak signals—subtle keyword spikes, sentiment shifts, and niche‑community chatter—then clusters them into actionable startup ideas you can validate and build around.
By fusing real‑time social data with historical baselines, Koan achieves up to 86% predictive accuracy on startup‑related trends that sustain for 12 months or more—outperforming generic "Google Trends" scrapers and manual research alike.
Absolutely. Our startup idea finder surfaces early‑adopter conversations, pain points, and willingness‑to‑pay indicators, letting you validate demand, refine positioning, and even source beta users before writing a single line of code.
We ingest fresh data every 15 minutes and refresh opportunity dashboards daily, so you can act on emerging startup trends while they're still low‑competition and high‑upside.
Yes. Export startup opportunity data as CSV, connect via our REST API, or push signals directly to Notion, Airtable, and Slack—keeping your startup market research workflow seamless.
SaaS, e‑commerce, consumer apps, healthcare, fintech, and climate‑tech teams rely on Koan to discover untapped startup market opportunities; but our methodology adapts to any vertical that values fast, data‑backed insights.
We don't do "inspiration." We surface raw signals — the kind with user pain, proof, and urgency baked in. If you're tired of spinning wheels and want a real shot at building something people are already asking for, Koan's your map.
Got a niche you're exploring? We'll roll up our sleeves and build you a custom signal map. No slides. No jargon. Just real demand, surfaced and delivered.